Connecting the “Dots” – SEO Ranking
When a potential client searches for your products or services, search engines access a number of indicators (pictured below) embedded both internally and externally within websites. The more competitive the keyword ranking is, the harder it is to rank (i.e., domain authority). MYS will work with you to determine keyword phrases for which you’d like to see an increase in ranking and build out a strategy to effectively increase your standing. It’s worth noting that adding only a few additional keywords can have major impact on things such as your site visits, time on site, and overall site exposure. Some efforts can be done during the back-end development of your site (on-site optimization) and others will need to be done consistently over time (off-site optimization).
All website redesign package includes the setup of on-site optimization. This is the process of making your website search engine friendly by crafting elements during design that allow your site to be easily “crawled” to rank in results. This includes services such as site mapping, image alt attribution, setting title tags, naming site pages, targeting keywords, properly labeling header tags, and setting meta descriptions.