THE APPROACH

M.Y.S. Impact Graphics was founded on the desire to provide positive social impact through visual communication. This PROACTIVE approach to design addresses the need to acknowledge and seek a wide range of backgrounds throughout the design process to ensure maximum visual digestion of information for our global community. Our goal with this approach is to ENHANCE EQUITY in messaging put forth by small-business, corporate, nonprofit, institutions and government entities.

We have a shared understanding that harm can unknowingly be created through design choices, but can be minimized when working alongside our audiences, not in place of them. We accept THE RESPONSIBILITY and practice self-reflection, awareness, and cultural competence when creating design pieces.

THE RESPONSIBILITY

Recognizes Privilege
Shows Empathy
Values Intercultural Competence
Honors Intersectionality
Avoids Harm Through Bias
Dismisses Cultural Appropriation
Identifies Color Blindness
Rejects Tokenism

“Equality means each individual or group of people is given the same resources or opportunities. EQUITY recognizes that each person has different circumstances and allocates the exact resources and opportunities needed to reach an equal outcome.”

– Milken Institute School of Public Health 2020